Total Country idents

Created for They Creative, these channel idents were developed for the launch of Total Country (now defunct) on Sky Channel 373.

Working from They Creative’s beautifully crafted brand concepts, I animated three on-air idents along with a bespoke animated channel bug designed for continuous broadcast use. The project focused on capturing the warmth, energy and contemporary feel of the new channel identity while ensuring the graphics worked cleanly across a live broadcast environment.