Lloyds Banking Group ETFs

Created for Lloyds Banking Group in collaboration with Space01, this explainer video was designed to communicate the concept of investment diversification and Exchange Traded Funds (ETFs) in a clear, engaging and accessible way.

Working from supplied storyboards and creative direction, my role focused on animation and motion design, translating static frames into a polished visual narrative through timing, transitions, pacing and overall visual flow. The project required balancing financial information with approachable, easy-to-follow motion graphics that could simplify complex topics without losing visual sophistication.

You can see it live here.