BTTR: GE PPG animations

Created in collaboration with bttr for GE Vernova, this series of animations was designed to communicate GE’s internal PPG framework — People, Performance & Growth — through a clear and engaging visual language.

Working closely with the creative team at Bttr, I helped develop the visual concept, storyboarded the sequences and produced the final animations. The creative approach centred around the simple geometric language of circles, using shape, motion and transformation as a flexible visual system to represent connectivity, development, collaboration and progression throughout the films.

The challenge was to create animations that felt visually refined and engaging while still communicating internal corporate messaging in a concise and accessible way. Through carefully considered pacing, transitions and rhythmic motion, the circular forms evolved into diagrams, abstract systems and animated compositions that reinforced the themes of growth and organisational development without relying heavily on complex visual metaphors.

Produced primarily in Adobe After Effects, the final series balanced minimalist design with fluid motion graphics to create a clean, modern and cohesive visual identity across the campaign.